6 things to look for when buying Matcha

ceremonial grade matcha japanese green tea powder matcha green tea matcha latte


Well there are definitely a few key factors to consider to make sure you get it right!

Here are 6 things to keep in mind when purchasing delicious tasting Matcha to enjoy drinking.


Matcha Green Tea should be bright green in colour (as the name suggests!).

Dull, yellowish Matcha is a dead giveaway for poor quality Matcha and could also be a sign it’s been stored incorrectly (but more on that later).

The shade cloth covering of tea leaves prior to harvest increases the amount of chlorophyll, leading to that vibrant shade of green. 

The youngest freshest leaves that are picked (from the first tea harvest in late Spring) are richest in chlorophyll and this results in a bright green powder when ground down.  

The leaves picked first also contain the most L-theanine (Amino Acid) and also deliver the best taste.

Matcha Latte


Japan has been in the Matcha tea growing business for centuries and the skills and knowledge required to grow excellent tea is reflected in Japanese sourced Matcha.

Although the seeds for Matcha did in fact originate in China, the method for growing and perfecting delicious Matcha has been part of the Japanese culture since the 13th century.  Japan also were the first to develop cultivation by way of “covering method” for keeping the sun off using shade cloths. 

The climate is also ideal for Matcha production, especially in places like Uji where there is enough annual rainfall to provide ample pure water, frequent fog which maintains air moisture due to large temperature differences between day and night and rich fertile soil (containing magnesium). 


In the case of Matcha, cheaper is definitely not better.
Price reflects the skills and knowledge of expert Tea Farmers and Farms who have been operating for a long time, often hundreds of years. It requires significantly more work to produce Matcha than any other type of Green Tea. 
There is additional expense using the "shading" farming method. The final harvest amount is also less than Sencha (usual Japanese green tea) as the covering process restrains photosynthesis which ultimately yields fewer leaves.

Making quality matcha requires a specialised process that requires the removal of stems and veins and powdering the leaves, with special (and expensive!) stone ground mill machines being used.

You usually find that High Grade Matcha (often named Ceremonial or Premium Grade) are made from tea leaves from 1st Harvest. This makes this grade more expensive due to the effort taken to ensure these young fresh leaves are of optimum quality when it comes to picking. Some tea farms even still use the traditional hand picked method which is becoming rarer these days. 




Has the Matcha been stored in a fridge prior to you purchasing it? Matcha is subject to air, light and heat and will deteriorate quickly if not stored correctly in an air tight, non see-through container or pack.

We store our own supply in a fridge in a Tea Canister to keep the tea fresher for longer or in our resealable high barrier compostable packaging. 

The Matcha you purchase from us has also been kept in a fridge prior to posting to you to ensure it remains nice and fresh. 

If you purchase Matcha from a store shelf, you don't know how long it's been sitting there deteriorating in the elements. If it's in a fridge, it's a good sign! 



It should smell fresh with grassy notes, with a slight vegetal smell.

High grade Matcha will draw you in with its fresh, sweet smell.  It becomes quite addictive to smell, if we do say so ourselves.

It shouldn't smell fishy or like seaweed - that's a sure sign of poor quality if it does smell anything like that!



Good quality Matcha should be silky and fine. Although static electricity in packets cause the Matcha to sometimes clumps together, if you sift it it should become very fine.

Sifting is a very important part of ensuring you have a super smooth drink to enjoy. You can place a tea sieve over your bowl or use the one included in our Tea Shaker Set. 

PSST...last but not least. Matcha should also froth well. If it doesn't produce nice frothy bubbles, this could be another sign of  poor quality.

We hope these help you to select good quality Matcha.

We pride ourselves on offering excellent quality tea and consider all of the above factors when it comes to the Matcha we offer.

To check out our range head HERE

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