I discovered Matcha back in 2010 while living in Kyoto, Japan working as an English teacher.
In Japan, Matcha isn’t a trend or a “superfood.” It’s part of an ancient tradition, deeply rooted in Japanese culture and the tea ceremony — one that values presence, care, and respect.
That spirit stayed with me. Matcha I drank in Japan was fresh, vibrant, smooth, and thoughtfully prepared. It wasn’t rushed. It wasn’t overcomplicated. It gave me a calming energy and focus.
When I returned to Australia, I started looking for that same quality of Matcha.
I couldn’t find it.
Much of what was available tasted bitter, looked dull, or lacked the freshness I remembered from Japan. More importantly, it felt disconnected from the tradition and care that Matcha deserves.
That’s when I started asking myself:
Why not draw on the connections I already have in Japan and import matcha properly — with respect for where it comes from?
Using relationships I’d built while living in Japan, I began sourcing high-quality Japanese matcha directly from a trusted family run tea farm.
My goal was simple:
To bring Matcha to Australia that honoured its origins — matcha that tasted smooth, vibrant, and genuinely enjoyable to drink. The Taste of Japan in a cup!
What started as a small idea became Matcha Yu Tea. Since day one, I’ve been focused on sourcing exceptional Japanese Matcha and handling it with care, so it reaches you as fresh and uncompromised as possible.
I’m very particular about Matcha — because a tradition like this deserves respect.
Every Matcha I choose is:
Whether you drink Matcha straight or as a latte, it should still feel considered and true to its roots.
For me, Matcha is about more than caffeine.
It’s a small daily ritual — a pause in the day. Matcha naturally contains antioxidants and L-theanine, which many people find provides a calmer, more focused kind of energy compared to coffee.
It’s gentle, steady, and grounding — much like the tradition it comes from.
Caring for the planet is part of showing respect too.
Matcha Yu Tea uses home-compostable packaging and supports organisations like the Australian Marine Conservation Society. I’m always thinking about how to reduce waste and make better choices, even when it takes more time or effort.
Good tea should be made with care — for people and for the planet.
Matcha Yu Tea exists to share the Matcha I discovered in Japan — an ancient tradition brought into modern life with care, respect, and attention to quality.
Whether you’re new to Matcha or already familiar with it, my hope is that every cup feels thoughtful, comforting, and quietly energising.
Thanks so much for being here.
— Erin
