What Happens Before Matcha Harvest? Inside Japan’s Shaded Tea Fields

What Happens Before Matcha Harvest? Inside Japan’s Shaded Tea Fields

Before the tea leaves used to make Matcha are harvested in May, something important is happening in tea fields across Japan.

Tea plants grown for Matcha are carefully shaded in the weeks leading up to harvest — a quiet but essential process that shapes the flavour, colour, and quality of the final tea.

I remember standing in shaded tea fields, taking in the surroundings and appreciating the immense work behind a single cup of Matcha. The year-round care — tending the fields and nurturing the tea bushes — all for that one special first harvest.

Tea shaded bushes, Uji, Japan

Shincha: The First Harvest of the Year

The season for harvesting tea in Japan is known as Shincha.

Shincha refers to tea made from the first young leaf buds picked that year, also known as Ichibancha (first harvest).

These early spring leaves — typically picked between late April and the end of May — are the most delicate and flavourful, soft and tender to the touch.

After this first harvest, tea plants continue to grow and may be picked two to three more times throughout the year as new shoots emerge. However, it is the first harvest that is most prized for its quality, flavour, and depth.

First Harvest Matcha Green Tea Leaves

How Are Tea Plants Shaded Before Harvest?

Traditionally, entire tea fields are covered once new buds begin to appear.

This can be done using:

  • Reed screens and straw (Honzu — the traditional method)
  • Modern shade cloth (known as Kanreisha)

Both methods reduce direct sunlight and create a cooler, more controlled environment — slowing growth and allowing flavour to develop more deeply in the leaves.

Shaded Tea Bushes, Yame Kyushu Japan

How Shading Shapes Flavour

Tea leaves naturally contain L-theanine, an amino acid responsible for matcha’s signature umami and calm, focused energy.

L-theanine is produced in the roots and travels into the leaves. When exposed to sunlight, it converts into catechins — compounds that create bitterness and astringency.

By shading the plants:

  • more L-theanine is preserved
  • bitterness is reduced
  • flavour becomes smoother and more umami

Less sunlight → less astringency, more umami

L-theanine in Matcha

Timing is Everything

Once shaded, tea farmers monitor the leaves almost daily.

They observe how the leaves look and feel — waiting for the precise moment when flavour, texture, and colour are at their peak.

This period typically lasts around 20 days, but can vary depending on weather and growing conditions.

Even a few days can completely change the flavour. This is where quality is defined.

The Work Behind First Harvest Matcha

This is the part most people don’t see.

Weeks of careful work, daily observation, and precise timing — all leading up to a very short harvest window.

When the moment is right, only the youngest and most delicate part of the plant is picked — the top leaves and bud of each shoot.

These tender new growths are where flavour is most concentrated.

The result is matcha that is:

  • more vibrant green
  • softer in texture
  • naturally higher in amino acids
  • more refined and umami-rich

Why first harvest Matcha tastes different?

First harvest matcha captures the tea plant at its peak.

After months of growth and weeks of careful shading, the leaves are picked at just the right moment — when everything is in balance.

This is why first harvest matcha tastes:

  • smoother
  • more vibrant
  • less bitter
  • more refined

Shaded Tea Fields, Yame, Kyushu


Our Approach to First Harvest Matcha

At Matcha Yu Tea, we focus on sourcing first harvest matcha from Japan — where this level of care and craftsmanship is reflected in every step.

From shading to the careful picking of the youngest leaves, each decision made in the tea fields shapes what ends up in your cup.

It’s not just about the final product — it’s about everything that happens before it.

If you’re curious to experience the difference:

👉 Explore our First Harvest Matcha


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🍵 Getting Started with Matcha

Why try our Matcha?

Since 2018, we’ve sourced exceptional Japanese Matcha directly from trusted tea producers in Japan.

Our Matcha is crafted from 2025 first-harvest leaves grown in Kagoshimafreshly milled to order, and carefully cold-stored to preserve its vibrant colour, delicate aroma, and depth of flavour.

We refrigerate all Matcha to slow oxidation and protect its integrity from farm to cup.

Proudly recognised with industry awards and trusted by thousands of customers across Australia, we remain committed to delivering a true Taste of Japan in a Cup.

We are so confident you will enjoy our tea so we also offer a 30 day taste guarantee.

Why does First Harvest Matcha matter?

First harvest means the tea leaves are picked during the very first flush of spring, when the youngest leaves are at their most tender, vibrant and nutrient-rich.

This early harvest is prized for producing matcha with a fresher colour, smoother flavour, natural sweetness and deeper umami.

Do you offer Ceremonial Grade Matcha?

Many people have become familiar with the phrase "ceremonial grade" and equate it to meaning high quality matcha. The truth is there is no such thing as ceremonial grade, it was a marketing term developed in the west to denote high quality. Japan has no official grading system or regulation so anyone can put it on their packaging, regardless of the quality.

At Matcha Yu Tea, we prioritise what actually matters — First Harvest leaves, vibrant green colour and a fresh depth of flavour — over marketing terms.

What Matcha should I choose?

If you’re new to matcha, we recommend starting with our Everyday Matcha. It’s smooth, well-balanced, and easy to prepare, with a fresh flavour and gentle umami. It tastes beautiful whisked traditionally with water, or made into your favourite matcha latte.

If you prefer a deeper, more refined flavour with richer umami notes, our Premium Matcha is best enjoyed simply with water.

For lattes: Everyday Matcha

For traditional drinking: Premium Matcha

Does your Matcha contain sugar?

No. Our matcha is 100% pure Japanese green tea powder, with no added sugar, sweeteners, fillers, or additives.

What if I don’t like the taste?

We are confident you’ll love our Tea. If you’re new to Matcha Yu Tea and don’t enjoy the taste of your tea, we offer a 30-day Taste Guarantee on your first purchase.

How it works:

  • Applies to first-time customers only
  • Applies to one opened bag per order on first-time purchases
  • Contact us within 30 days of delivery at hello@matchayutea.com
  • One refund per customer
  • No need to return opened matcha — we’d rather learn how we can help 

What’s not covered:

  • Orders where tea has been prepared with boiling water (we recommend 70-80 degrees Celsius) 
  • Orders stored incorrectly (not adequately sealed / refrigerated)
  • Multiple opened products in the same order
  • Change-of-mind or “no longer needed” returns

What are the health benefits of drinking Matcha?

More than just a beautiful drink — matcha is a daily ritual that works for your mind, body, and skin.


Matcha provides

⚡ Natural Energy 🧘 Calm & Focus 🧠 Improved Concentration ✨ Detox & Anti-Ageing 🛡️ Immune Support 🔥 Boosted Metabolism

01 — ENERGY

Natural, Sustained Energy

Matcha contains caffeine — but only a third of what's in coffee. The key difference is how it's released. Matcha delivers a slow, steady stream of caffeine into your bloodstream, sustaining you for hours without the sharp spike and crash that coffee causes. No jitters. No cravings. Just clean, lasting energy.

02 — CALM

Calming & Reduces Anxiety

Matcha contains L-theanine, a remarkable amino acid that positively affects alpha brain waves — promoting a state of relaxed alertness and reducing feelings of stress or anxiety. It also increases dopamine and serotonin levels, naturally lifting your mood and helping you feel genuinely good.

03 — FOCUS

Improved Focus & Concentration

The synergy between caffeine and L-theanine in matcha is well-studied — together they improve memory retention, reaction time, and sustained attention. Matcha helps you get into a flow state and stay there, making it the ideal companion for deep work, study, or creative thinking.

04 — DETOX & ANTI-AGEING

Detoxifying & Anti-Ageing

Before harvest, matcha plants are shade-grown to boost chlorophyll — a natural detoxifier that supports liver function and helps flush toxins, heavy metals, and persistent chemicals from the body. Matcha also contains catechins that fight UV damage and pollution, plus vitamins A, C, K and B complex that support skin cell renewal for smoother, more supple skin.

Anti Ageing Matcha Good for Skin

05 — IMMUNITY

Helps Boost Immunity

Matcha is one of the highest natural sources of antioxidants — surpassing blueberries, chia seeds, and other well-known superfoods. It's also the richest natural source of EGCG (Epigallocatechin gallate), a plant catechin that helps your body produce T-cells to fight pathogens and viruses. Read more about matcha and immunity →

Matcha helps keep your immune system healthy

06 — METABOLISM

Boosts Metabolism & Aids Weight Loss

EGCG works in tandem with matcha's natural caffeine to stimulate thermogenesis — your body's calorie-burning process. Matcha also helps your body use stored fat as an energy source during exercise, making it a smart addition to any active lifestyle.

Ready to start your matcha ritual?

Experience the Benefits for Yourself

Browse our premium and everyday matcha — ethically sourced, mindfully packaged, and ready to transform your daily routine.

SHOP MATCHA

What Matcha do I use for Usucha (thin tea) / Koicha (thick tea)?

For the smoothest, most umami-rich experience, we recommend our Premium Matcha for both usucha and koicha.

Premium Matcha is best enjoyed with water, where its deeper flavour, natural sweetness, and rich umami can really shine.

How do I make a Matcha latte?


Making a cup of Matcha has never been easier, especially when using our convenient Matcha Shaker. 

How to Make A Matcha Latte Easily Without A Bamboo Whisk
If you don't own our Matcha Shaker simply follow these steps instead to make a Matcha Latte: 
  1. Push 1 teaspoon (approx. 2 grams) of Matcha Powder through a sieve into your cup. NOTE: if you want a stronger flavour we recommending adding up to 2 Teaspoons of Matcha
  2. Pour in around 30ml of hot water (no hotter than 80 degrees), just enough to cover the Matcha Powder.
  3. Blend the Matcha and Water by mixing with a Bamboo whisk / Matcha Shaker or Electric Whisk to blend to get a better result) 
  4. Add 100ml milk to the dissolved Matcha & Water Mix
  5. Add 1 teaspoon of sweetener (we recommend Maple Syrup) to taste (optional)
  6. Larger serve? Just double the quantity of Matcha to 4 grams (2 metric teaspoons) and 200ml milk. Keep the water at 30ml so it doesn’t dilute. 
How to Make A Matcha Latte

Watch How To Use the Matcha Shaker Here (Turn On Captions)


Ready to get started? Make Matcha easy by grabbing one of our Matcha Tea Sets.  

Why do we cold store our Matcha?

Matcha is delicate. Because it’s a finely ground green tea powder, it’s more exposed to heat, light, air and moisture than whole-leaf tea.

We cold-store our matcha to help protect its vibrant colour, fresh aroma and smooth umami flavour — so it reaches you as fresh as possible.

How should I store my Matcha?

We recommend storing Matcha in the fridge in a well sealed, air tight container to preserve freshness and reduce oxidation. Either in the pouch you receive the tea in or transfer it to a Storage Jar.

Do you have any intro offers?

Yes use code FIRSTSIP at checkout for $10 off your first purchase