About Our Tea

Matcha (抹茶) is created when the leaves from shade-grown green tea are hand picked then ground down to produce a wonderful bright green tea powder.

The young tender leaves are steamed and dried immediately after harvest to retain their freshness. The next step is sorting and de-stemming to obtain the raw material required for Matcha called Tencha.  

Tencha is blended and then refrigerated to then be ground traditionally in a stone mill. 



Matcha first originated in China in the 8th Century and then made its way over to Japan in the 12th Century by the founder of Zen Buddhism, Myoan Eisai who brought tea seeds for cultivation. 


Bringing Matcha from China to Japan


Matcha became popular with the samurai warrior class with monks giving Matcha to samurai as a pre-battle drink to increase energy and endurance.

In the 16th Century, Sen No Rikyu was a great tea master who defined the rituals of the Japanese tea ceremony (otherwise known as Cha-no-yu) which then became well established as part of the Japanese culture.

Since then it has been enjoyed in Japan for its rich flavour but has only recently caught the rest of the world by storm. 

The Premium Matcha Powder that Matcha Yu imports from Japan has been grown and hand picked in the fields of Uji (Kyoto prefecture) at the Kifukuen Tea Farm that has been in the same family for 8 generations. 


Over the past 50 years, Kifukuen Tea Farm has won 1st Prize more than 20 times in an annual competition for tea in Japan. The winners are commended by the Japanese Emperor and it means that the government acknowledges the tea as a high-quality superior product. There are many winners in the tea category such as  "Sencha" and "Gyokuro" varieties but Kifukuen Tea Farm is the only winner in the "Tencha" (the tea leaves that are ground to make matcha) category so far.  

Hear from Mr Terakawa , a 7th generation tea farmer about what it takes to produce Award Winning Tea. 


Sometimes it can be quite difficult to access this kind of high quality  & "Umami" (full bodied) flavoured Matcha outside of Japan.

Thankfully Matcha Yu has established a wonderful business partnership with this highly renowned Tea Farm to ensure you receive the best quality Matcha wherever you are located.

The other Matcha in our range is our Certified Organic Everyday Matcha  which is expertly sourced from the Miyazaki Prefecture on the Southern Island of Kyushu, Japan.

Matcha tea field Kyushu Japan

  It also retains high quality and is perfect to drink on its own, in Lattes, Baking, Smoothies and more!
Certified Organic Everyday Matcha



And let's not forget Matcha's hip sidekicks...

Hojicha Powder

Houjicha Powder

Houjicha Roasted Green Tea Powder Matcha Yu
Hojicha (ほうじ茶 ) (which also can be spelt Houjicha) is roasted Japanese green tea and emerged early in the 20th century in Kyoto, when tea merchants began roasting leaves over charcoal.

The roasting process has a decaffeinating effect on the leaves, making Hojicha a tasty low-caffeine alternative for tea enthusiasts.

The roasting process also changes the flavour of the tea. With a nutty taste, Hojicha is a unique tea in that it has a “roast” flavour that no other tea has. Interestingly enough, this flavour makes Hojicha taste quite a bit like freshly roasted coffee. 

Hojicha is most commonly made with bancha, although it is also made with sencha and kukicha tea leaves as well. 

Our Hojicha is also sourced from Kyushu and is made from Sencha tea leaves, cut after its first harvest.

It has a lovely aromatic flavour and makes a very pleasant tasting experience. 

Hojicha is perfect to use to make a latte, in baking, smoothies, ice-cream and more! 


Genmaicha Powder


Genmaicha Roasted Rice Powder

Genmaicha is a Japanese brown rice green tea consisting of green tea mixed with roasted popped brown rice.

Commonly found in leaf form, we have sourced a delicious powder version for you to enjoy from tea leaves grown in Shizuoka Prefecture, Central Honshu, Japan.

 All our tea comes packaging in home compostable packaging by Econic. You can pop straight into your compost or bury in your backyard! A win for you and for Planet Earth!